Your team
Strategists, marketers, designers, automation specialists and developers, working alongside an AI agent team we built ourselves. Every piece signed off by an expert before it reaches you.
The founders · why SWAS exists
Software leaves you to figure it out alone. Consultants hand over a strategy deck and disappear. Agencies work in silos. We kept watching great SMEs pay for all three and still lose leads, time and good people to manual work. So we built the model we wished we'd had: the platform and the people behind it, in one monthly plan. Software with a service, strategy and support.
Co-Founder and CEO
25+ years in senior leadership across travel, digital and tech. Helped scale a startup 10x, survived burnout twice and came out with one belief: the right systems, strategy and people change everything. Joana leads strategy, sales and the relationships Scalify is built on.
Co-Founder and CTO
25+ years building and scaling high-volume platforms, including systems for Agoda, Booking.com and Wotif. Damian built our platform, integrations and AI agent team, and has a rare gift for making the complex simple.
How we think
Joana's playbook from years of helping founders grow. It started with four. Then we added the one that makes the other four stick.
Know your why. It drives behaviour, not just results, and gives your team a North Star.
Get clear on what you sell, who it's for and why they should choose you.
The right people in the right seats, with the culture to keep them.
Repeatable ways of working. You can't scale a broken process, you just break it faster.
The tech behind it all, powered by agentic AI. One connected system and one source of truth.
Who's on your team
Our people bring judgement, relationships and taste. Our AI agents bring speed and never sleep. Together they do the work of a full in-house marketing and operations team.
Human experts
Set the plan, run your monthly call and keep everything tied to revenue.
Your day-to-day contact. They know your business and own the relationship.
Social, LINE, email, SEO and content that sounds like you.
Creative, campaigns and brand, simple and on-brief.
CRM, workflows, quotes, invoicing and bookings that run themselves.
Websites, landing pages, integrations and the platform underneath.
AI agent team · built by Damian
Test every page, form and workflow before anyone else sees it.
Write and optimise blogs, check rankings and fix technical issues.
Draft pages and layouts that our designers then refine.
Analyse your numbers and suggest where to focus next.
Watch your ads and funnels daily and flag what to change.
Draft posts, captions, eDMs and LINE broadcasts in your voice.
We built the tech
Most agencies rent their tools and pass the cost on to you. We built ours. That's why website care, SEO and Google foundations come with every plan, and why you get more done for less.
Twelve months of blogs planned and written in your voice, plus automated technical checks.
See where you rank on Google every month, without paying for another tool.
Broadcasts, chats and customer data connected to your CRM, made for Thailand.
Take payments, sell tickets and run events from the same system.
Quotes, sales orders, invoices, inventory and warehousing, connected end to end.
Launching January 2027. Built by us, for SMEs in Thailand and APAC.
How expert sign-off works
Every piece of work has a named specialist who checks it before it reaches you. Then you approve it. Nothing goes live without your OK.
| The work | Signed off by | What they check |
|---|---|---|
| Social, LINE and email | Marketing lead | Checks tone, brand, facts and timing. |
| Websites and landing pages | UX/UI designer + QA agent | Checks design, speed, mobile and every form. |
| Automations and workflows | Automation specialist + QA agent | Tests every path before it touches a customer. |
| Paid ads | Performance specialist | Checks targeting, budget, tracking and landing pages. |
| Creative | Design lead | Checks brand, layout and the brief. |
| Strategy and reports | Your strategist | Checks the numbers and what they mean for you. |
Our values · Bangkok based
Australian-owned and based in Bangkok. In Thailand and across Asia, relationships and reputation matter. We build both, one client at a time.
Based in Bangkok. We know LINE, Thai customers and how business works here.
Most of our clients came through someone they trust. We keep it that way.
Australian standards, Thai heart, APAC reach.
Your data protected to healthcare standards and PDPA aligned.
Recognised by Thailand's Board of Investment.
Fixed scope, clear pricing and reports that show what changed.